City girls

Heatwave Hits, Makeup Quits: City Girls Battle the 5-Minute Fade

City or Not, It All Comes Down to How You Set Your Makeup.

Near-term market

Clear is the new cool 

translucent finishes are topping sales charts, thanks to the clean, natural makeup craze

Translucent Pressed Powders Are on the Rise

MAT2024 Transparent concept sales reached 1.19 million +

Up 47% year on year

White transparent powder sales accounted for 40.8%

Year-on-year growth of 1.9%

Brands Fast-Track Translucent Powder Lines, Emphasizing Natural, No-Makeup Look

MAT2023–2024 Taobao Compact Powder Shade Type Sales Share Changes

Translucent Pressed Powder: Weightless Setting for an Always-On Look

With its colorless, oil-controlling formula, translucent pressed powder delivers fuss-free, mess-free setting—no cakiness, no fallout—keeping your refined makeup look effortlessly intact throughout the day.

To meet the evolving needs of modern beauty, Batai New Material Technology Co.,Ltd. offers advanced solutions using organosilicone composite powders with diverse textures and sensorial profiles. By enhancing key attributes such as texture, finish, and wear, these innovations empower translucent powders to create a fresh, breathable base that feels like a second skin—keeping your glow smooth, cool, and perfectly set

Formula recommendation

BTL-240607A

Jelly setting powder

     [Little jelly]      

The lightweight and fluffy BT-9106K is the secret to crafting a jelly-like texture with a soft, bouncy skin feel

Powderless feel for a more translucent finish.

[Irresistibly tempting]   

High-Translucency Soft-Focus Powders

With advanced formulation technology, BT-9102, BT-9106K, and BT-9101A deliver invisible setting power—no white cast, just a single tap for a seamless, translucent, skin-like finish.

[High Oil Absorption]

Three types of medium-to-high oil-absorbing powders work synergistically to continuously absorb excess sebum for long-lasting oil control.

Keeps your base makeup matte and long-lasting, with minimal fading or smudging

[More Delicate]  

BT-9101A: A perfect balance of high fluidity and soft, cushiony touch.

Uniform particle size distribution, delivering a fine, cushiony texture that adheres seamlessly to the skin. 

When combined with the silky glide of BT-9106K and the soft-focus effect of BT-9102, it helps enhance skin smoothness and overall refinement.

[Welcome sample request]

From recent market bestsellers, it's clear that beyond essential functionality, innovation in texture and makeup finish has become one of the key drivers behind breakout products. Formulators are constantly exploring and pushing boundaries, aiming to deliver more delightful beauty experiences for consumers in today’s fast-paced, sensorially driven market.

In the world of cosmetics, organosilicones have become a powerful tool for enhancing sensorial appeal and driving aesthetic innovation—injecting new vitality and creativity into formulations. If you're looking to dive deeper into the characteristics and application techniques of organosilicones, the following event is not to be missed:

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Salon preview

How to efficiently choose between various silicone powders and silicone elastomer models? 

What are the key advantages of Batai's best-selling models in recent years? 

How to select the right silicone to create the ideal texture?

 How to win in the emotional appeal race?

 … 

All the questions that formulators care about will be answered in this salon.

BT's "Immersive" Experience Salon: Efficiently Decoding Silicone Combination Techniques
August 22 | We cordially invite you to attend | Yiwu
Registration Phone: Gong Kaolan 1588 9977 087

Address: Room 1103, Building A2, Xinggang International, Country Garden, Xinhua Town, Huadu

District, Guangzhou, Guangdong Province, China

Fax Number : +86-20-8609 8280

Telephone Number : +86-20-3626 2425 Email Address: bataichem@bataichem.cn